In my first semester of Junior Year, my Branding and Messaging professor assigned a redesign project on a brand of our choosing. I had been seeing a lot about Levi Strauss & Co. at the time through the ad campaigns with celebrities I recognized and just general publicity, and I was pleasantly surprised to do some research and find out about its commitment to sustainability as a company.
I decided to add a wing to the conscious side of Levi's by creating 'Stay Warm', an annual effort to give back to the communities that allowed Levi's to grow into the international multi-billion dollar company it is today.
As a part of this project, I ended up designing the 'Stay Warm' logo, a few posters, Instagram posts, and general merchandise.
Below is the presentation I gave my professor and class outlining the project and its deliverables.
Levi's 'Stay Warm' campaign logo
Poster 1
Poster 2
