This book and presentation were created as part of my Junior Year Branding and Messaging (B&M) class. The project called for an audit of any brand we admired or wanted to critique, and thus I chose Formula 1 due to my decade-long love and viewership of the sport. The book consists of 50+ pages with a front and back cover and acts as a brief yet enjoyable guide to the sport for newcomers and veterans alike.
Take a look at 'THE STYLE AND HISTORY OF FORMULA 1' yourself: link
'THE STYLE AND HISTORY OF FORMULA ONE' cover mockup
Mockup of 'THE STYLE AND HISTORY OF FORMULA ONE' Pages
This project and book were unlike any others that I have done, largely because all my other book projects were assigned as such. This project was turned into a book project by me as a way to visually organize and display all the research I had done into the brand. I wanted to show my love for the sport and its aesthetic by sticking to the style guide, while also highlighting drivers and moments in the sport that I held dear to me.
Below are the pages of my book, showed in spreads as they would be if they were seen as a physical book. It is my hope that I can print a hardcover copy of this book at some point in the future as a keepsake.
I originally presented the Brand Audit in the form of a presentation, as required by my professor. This presentation was also designed according to the pre-existing style guide of the Formula 1 brand, created in 2017 following a massive rebranding effort by the company. Below are the slides from the presentation, some of which were eventually incorporated into the book.
